Whether you hired a professional web developer to create a website for you or you scoured search engines for DIY tips on how to build a website from scratch, you’ve probably realized by now that your website plans do not end with its creation.
In fact, your next steps are just as crucial as the website building process itself, since they will help make or break your website success story. Particularly, your marketing strategies are extremely important, if you want to keep your website up and running with a steady stream of online traffic.
Attracting website visitors may initially sound to be an intimidating task. After all, with thousands of users online and a huge playing field populated by several competitors, getting them to pass your site’s way might really come as a bit of a challenge. To help you get started, here are some easy ways to gain online foot traffic and help you market your website:
Secure a spot on the SERPs
Search engine results pages are proving to be more valuable than ever, thanks to more computer and smartphone users who prefer to do their searches online. The ranks on these digital platforms have literally changed the way businesses interpret the phrase “make it on top”. Before, the competition among companies solely resided on who was getting the highest numbers in terms of sales and revenue. With the advent of search engine optimization and the widespread influence of digital marketing, businesses have expanded their conquests in the online arena. Ranking high on the SERPs is now amongst the top priorities as more online traffic generally meant more chances of acquiring leads that convert to sales.
Stick to SEO strategies that will lead your website to rank among the top results for searches on keywords related to your site’s niche. Some proven effective SEO techniques come in the form of high-quality content, mobile-friendliness of the site, and link building, to name a few. Likewise, it is equally important to avoid dubious tactics that will penalize your website and push it down the ranks. Getting your website to rank on search engine results is half the battle. The other half is to keep moving up towards the top spot to make sure that more users notice and visit your website’s landing page.
Invest in paid advertising
Spending a portion of your marketing budget on online ads can be a good form of investment, especially if you know how to strategically use them. Pay-per-click ads, for example, will cost you a few dollars a month in exchange for a gain in website traffic.
Similarly, Facebook ads, can help you target and reach your chosen demographic for a fee. You can stop right here and let your money work for you or you can employ additional strategic reinforcement to ensure a higher return on investment. Some do this in the form of a digital barter, where one company’s ad will be placed on a portion of another’s website (and vice versa), thus giving mutually-increasing online site visits.
Others swear by a highly compelling landing page to ensure that the online traffic generated by these paid ads will eventually convert into actual profit. Whichever method you chose, advertising online is an easy and convenient way to market your website online, especially if you have the financial resources to back it up.
Create a marketing cycle
Social media shares and subscriptions via e-mail are both helpful in boosting traffic for your website. Individually, they work well for your site’s benefit. When combined, they can be really powerful tools that can widen your network and reach in terms of your target market.
Signing up for a free account can be done in a matter of minutes and maintaining an active page on these social media powerhouses (think Facebook, Twitter, Instagram) can easily be done on schedule. Once you’ve joined these platforms, create engaging and niche-relevant posts with links that lead to your website. Make noise in social media by hosting challenges and contests for your followers. Interact constantly by replying to comments and reviews, so you can stay relevant and socially-active.
Once you’ve established and maintained a connection with your audience, combine the diverse network of social media with the complementary reach of e-mail marketing. Encourage your website visitors to subscribe for regular e-mail updates and do e-mail them about your latest social media posts. Some website owners even give freebies, like an e-book, when visitors subscribe for alerts via e-mail.
On top of potential social media shares and forwarded e-mails, you essentially create a cyclic pattern. The user sees your social media page post, gets lead towards your website, and ultimately gets enticed to subscribe for e-mail updates for further site activity.
Combine different marketing strategies
At the end of the day, your website is one of the main factors that can influence your online presence. Driving more traffic towards it can easily be done by making it to the top ranks of search engine results, paying for ads, and using both social media and e-mail marketing. Whether you opt for one or use all three ways, keep in mind that marketing your website is a continuous process that will eventually require your utmost effort and determination, over time.
Author Bio: Oskar Janso, founder of websitehowto.org, UI/UX designer and developer with over 10 years of experience in digital marketing.