With growing online competition, it has become even more important to do competitor research. Regardless of industry or business size, it’s important to keep an eye on the market and the competition. We all know this fact and also perform competitive research to some extent. However, there are some common mistakes that many people make.
To ensure you get the maximum benefits from your research and you grow your business, then it’s important to know these common mistakes. So, in this article, EZ Rankings – SEO Reseller, will have a look at six key mistakes that many people make that directly impact their SEO implementation. However, before we dive into the mistakes, let’s first quickly learn more about competitor analysis.
What is competitor analysis in SEO?
Competitor analysis involves identifying the strengths and weaknesses of a business’s competitors. It helps you to devise a strategy that allows you to outperform them in your particular niche. In addition, it also provides an insight into what customers want from businesses. Consequently, it helps improve your search engine rankings and boosts sales conversions.
Competitor analysis is essential for SEO success. It helps you to generate ideas for your content and also ensures that you don’t miss out on any opportunities. However, it’s important not to make any mistakes while doing competitor research or even implementing the findings.
1. Not using software tools
It’s almost impossible to do a thorough competitive analysis if you rely only on manual reviews of websites and blogs. There are many free as well as paid software available these days that can help save time and perform deeper analysis. We recommend using tools such as Ahrefs, SEMrush, G2Crowd, SpyFu, etc. to get a detailed insight into your competitors and see how you can beat them.
Using tools makes the research easy and quick so that you can focus more on the implementation of strategies. If you want to be successful at competitor research, then make sure that you start your analysis with an audit. The first step is to identify who your competitors are and what they do well. Once this is done, formulate a strategy using the results of the audit.
2. Neglecting customer satisfaction
It’s important to understand what customers want and expect from your competitors. If you know this, then it becomes easy to compete with them. You can do so by paying close attention to reviews and testimonials of their products/services on different websites. It helps you understand customer needs and also helps determine where the shortcomings are in your competitor’s products/services. This means that if you want to compete with a certain competitor, then make sure that you initiate conversations as they would. Avoid any unnecessary marketing gimmicks that might distract potential customers away from your brand.
Focus on key factors of your competition that are helping them retain customers. This means that you should focus on customer satisfaction, brand strength, and pricing to come up with innovative ways of staying ahead.
3. Not focusing on PPC keywords
Keyword research is an important part of competitor analysis as it helps you understand how your competitors are getting their website ranked. For example, if you want to compete with an E-commerce company then first look for the PPC keywords that they rank high on and work on those areas.
The aim should be to understand the reasons behind the success of your competitors, not just work around what they are already doing. Thus, when you gather the PPC keywords, it will be easier for you to find and implement strategies that allow you to outrank your competitors.
4. Not checking on social media
It’s difficult for businesses to be successful in the digital world if they ignore what’s happening on social media websites. The activity of your competitors on these websites is an important part of their overall marketing strategy as it helps gain exposure and build brand awareness.
This means that you need to look into what they are doing on any given website and see how you can offer something extra or different from them. You can do so by searching for your competitor’s name on Facebook, Twitter, Instagram, Pinterest, and more.
5. Ignoring competitors’ branded content
Another vital part of competitor research is to check out what your competitors are sharing on their websites. It helps you see how they are trying to position themselves in the market and what kind of content resonates with their target audience.
Branded content can take a number of forms including infographics, blog posts, guides, videos, etc. Your aim should be to identify these pieces of branded content and then come up with something better. If you’re not offering anything different from the competition then there is very little chance that customers will choose you over them.
6. Your competitors’ promoters
The last part of competitor analysis revolves around identifying your competitors’ promoters. You need to find out who the key promoters of your competitors are and how they are improving their brand image.
These promoters may be a certain group of influencers or content writers who have been constantly promoting your competitor’s business. You should aim to identify these people and their strategies so that you can outperform them. It’s where the majority of people make this mistake by not researching what promoters are doing that helps one succeed. So, make sure you understand your competitor’s strategy and shape your own according to it in order to come up with an effective marketing plan.
It’s the right time to get started with competitor analysis!
The techniques mentioned by SEO Company India will help you carry out an effective competitor analysis. You can do so by looking at your competitors’ websites and incorporating parts of their strategies into your own business plan.
Following these steps will make it easier for businesses to stay on top of the competition and increase their chances of making more revenue. So, never ignore the importance of competitor research as it helps you gain valuable insight into your chosen industry which is one step towards success! Don’t wait any longer; start working on this process today!