Instagram isn’t just for individuals. Businesses are also using it to reach out to a specific segment of its client base. Thus far, the results have been quite impressive. More interestingly, the most successful brands on Instagram know how to market on it. Learn how they do it below. The Small Business Blog has this tutorial on sending auto dms (direct messages) to increase your engagement.
Understanding Your Audience
You can never achieve much in the marketing world without understanding your audience. How does your target audience conduct themselves on Instagram? What do they like or dislike? Know the audience well. That way, you will know how to reach out to them more effectively!
Always Talk with Rather than At Your Audience
It’s tempting to go all sales on your audience. However, that approach might not augur well with them. For this reason, you have to learn how to interact with them. More specifically, talk with rather than at them. Examples of different ways of interacting with followers include:
- Sharing their images
- Holding contests such as “Caption this image” and “How does this image make you feel?”
Using Appropriate Hashtags
Hashtags serve multiple purposes. However, they could be some of your most powerful tools on Instagram. Here, they are effective at helping you to find content easily. Not only that, but through them, your followers would also find the content they need faster! You can use:
- General hashtags
- Branded hashtags
Posting at the Right Time
Additionally, it’s good to know when to post. Otherwise, you might post at the wrong time thus failing to reach out to your audience more efficiently. For some reason, the most effective time for posting on Instagram remains 7-9 pm. However, know what works well for you!
Increasing Your Following
Marketing works wonders with the right following. Without tons of followers, you would struggle to get the right number of audience to see what you post. Therefore, spend adequate time increasing your followers. Click here for more information about it.
Posting regularly helps you to attract more attention to your brand on Instagram. As you do that, you would ensure that your brand or identity remains fresh in the minds of your audience. Restrict yourself to a single post per day with anything more than that going to Instagram Story.
Occasionally, you should not hesitate to go live. Instagram offers users a chance to go live. By using it, you would be connecting with your audience more effectively. To enjoy its benefits, you should respond to followers’ comments.