Every day with more companies and products emerging, a unique and well-designed logo is a business advantage. It captures the attention of the audience and conveys the core values of a brand at a glance. So what is a logo? Why is it so important for a brand? Well, a logo is a visual symbol or image that reflects the personality of a brand. It is often a company’s first introduction to the audience. According to Saul Bass, a well renowned graphic designer, “Logos are a graphic extension of internal realities of a company.”
Most of the business owners invest their time in naming their company. They don’t give much importance to the design of their logo. They think that their products or services are good enough to catch the attention of the audience. There is no doubt that good quality products or services can help you in getting the attention and making a mark in the industry, but what if your competitor is also delivering the same quality? In that case, it is the logo that can set your business apart from the competitors and help you make a desirable impact on the audience.
If you are planning to create a logo for your brand and wondering how to create, here are a few logo design rules that you should follow.
1 Simplicity :
The first and most important rule is to keep the logo simple. If you look at the logos of big brands like Apple, Nike, McDonald’s, Microsoft, etc, there is one common thing that you will find in their logos, and that is simplicity. Everyday people come across different brands and hence their logos as well. It is often difficult for them to remember most. Therefore, brands with less complicated logos will be remembered by people longer than the ones with complex logos. In other words, the simpler a logo is, the easier it is to remember.
Catching up behind simplicity in the list of important elements required in a logo is memorability. An effective logo design should be memorable, and this can be achieved by having a simple yet suitable logo. There are certain things you can follow to make a logo memorable. For instance, if you are creating a logo for a coffee brand, using an image of coffee beans is not going to make it memorable. It is probably the first thing that will come to the mind of any designer. Another thing that can help in making a logo memorable is to create something that is not instantly apparent, but when discovered, gives a little surprise. A great example in this regard is the FedEx logo. The logo has a hidden arrow in its design that adds an exciting element of surprise to the already intelligent logo design.
This is another important rule to follow while designing a logo. Versatility in a logo means that the design of the logo should be such that it can be placed across all mediums and applications without losing its size, color, fonts, and other vital elements. The best way to design a versatile logo is to begin designing in black and white. It will help in focusing on the concept and shape rather than the subjective nature of the color. Apart from this, versatile logos are cost-effective. Brands don’t have to create a separate logo for different media ads and products. The WWF (The World Wide Fund for Nature) is a classic example of the black and white logo design. If you want to create such classic logo designs, you can use an online logo maker tool. The tool lets users create a logo within minutes.
When it comes to designing, colors play an important role. It can either be your best friend or your worst enemy. They are the most powerful forms of communication. They have great impact on the emotions and behavior of the audience. They can communicate with them at a subconscious level. Every color has a different implication and can bring variation to your message. Therefore, it is important to have a proper understanding of color psychology. Here is the meaning of some of the widely used colors:
• Red: Passionate, Stimulating and Vibrant
• Green: Natural, Peaceful, and Healthy
• Yellow: Friendly, Cheerful, Warm
• Blue: Trustworthy, Secure, responsible
• Black: Exclusive, Prestigious, Luxe
• White: Pure, Practical, Innocent
• Pink: Calm, Loving, Feminine
Just like colors, typography is another element in a logo that cannot be ignored. Choosing the wrong typeface can destroy the design of a logo. A famous graphic designer has outlined the importance of typography by saying, “Type is a beautiful group of letters, not a group of beautiful letters.” In fact, many iconic graphic designers have outlined the importance of typography in their own unique ways. Therefore, it is crucial to research what typography trends competitors are following. The correct pairing not only makes the content readable but also helps in communicating a brand message in the right way.
6 File Size:
Once the logo design process is complete, it must be saved in the right file size. Saving it in the wrong file size might make the logo appear blurry, and resizing it later as per scalability requirements might not be possible. The hallmark of a well-designed logo often lies in the very fact that it can be easily resized and produced quickly due to its proportionately created elements. It’s crucial for a logo to have different variations so that it can be used anywhere without much difficulty. Here are a few basics of logo sizing:
• Logos are measured in pixels
• Vector files are necessary
• It’s good to have horizontal, vertical, and square versions of a logo
• To display a logo online, use PNG file
Consistency is the pattern of expression that affects what people think about your brand. The more consistent your message is, the more consistent your branding will be. When you create something artistic, chances are you may ignore the concept and importance of consistency. But let us tell you that consistency is important in all aspects of design–from branding to UX/UI to packaging. Consistency in the design helps build trust, creates recognition, and conveys a professional message. It’s a good idea to build a basic list of logo design guidelines where you can include what colors and font types you want to choose, which visuals to include or not to include, what messages to communicate, etc.
Today, the business world is very competitive. If you’re a business owner, you must be aware of the fact that companies are spending huge amounts of money on their logo designs. But how can you estimate the cost of a logo design? Well, here are some few tips for you:
• Logo Maker (Range from $20 to $150): There are a lot of online logo maker tools available on the internet today. If you want to create a logo on your own, you can create it by using such tools. To use these, one doesn’t require any technical know-how.
• Logo Contest (Range from $199 to $999): Logo contests are competitions between designers to create winning designs that fit clients’ requirements best. The designer who fulfills all the needs of the client wins the challenge. If you can spend some amount of money for your logo design, then you can go for a logo contest.
• Hire a freelance graphic designer: Nowadays, there are a lot of companies that help people get connected with professional designers. If you cannot afford a full-time graphic designer, but want your creative projects to be created only by professionals, then you can choose to hire a freelance graphic designer. Designhill is one such platform that lets users get connected with thousands of freelance professional graphic designers globally.
So, folks, these are some crucial design rules that every brand should follow while creating a logo design. If you are new in the industry and unsure about the design of your logo, then we would advise you to take constructive feedback from close friends and family. Do you have any questions? Leave a comment. We would love to help you!
I am a professional Content Writer at Fabglass – a custom E-commerce company based in USA corporate sector. My skills also include user experience & conversion optimization. Love to write about travel, home decor, Auto, health, Education etc.