You might have heard about content writing, but for me, it is not the exact term that fits perfectly in the cyberspace. Content writing can be for any space, even the magazine or story writing is also content writing but when we are talking about the digital world then we would say SEO writing.
Search engine optimization, you might have heard about it and many of us who are smart enough would easily understand its literal meaning. Now, as people are more aware of the importance of search engine optimization, there are numerous companies that are offering SEO services, one of them is in Bangkok, named SEO Bangkok.
There are several things that need to be guarded when you are doing SEO writing.
What is SEO writing
SEO writing is an advanced form of content writing in which the writer’s main aim is to design the content in such a way that it must rank on the top pages at the search engine.
Most of the people, confuse the search engine with google, google is no doubt the most used search engine but there are several other search engines that would be following some other formats and algorithms, thus for each search engine, there would be varying parameters for perfect content.
In SEO writing the writer writes in such a way, that the search engine automatically puts its content at the top. SEO writing is not very difficult if you have got the right tools to support you, but more than the tools it is your inquisitive nature and curious mind that will help you get the right things regarding SEO writing.
Skills for SEO copywriting
Before we get into wiring, we must know our strengths and weaknesses. Otherwise, we may produce something pathetic.
Here is the list of those skills, that might help you in many ways for producing SEO content.
∙ Command over language
Of course, language is the only vehicle here and you cannot ignore its importance. You might be wiring in English, German or Portuguese, whatever language you are using make sure that you have got a perfect command over its written expression.
Grammar must be on point; the reason is the search engine, not the audience. Search engines are designed to locate the right clauses and sentences, with perfect grammar. That is why a good content writer who wants to rank his page, must be wise enough.
∙ Research is essential in SEO writing
Content writing, I very different from creative writing, here you are working as a sort of research or journalist. Who would need to look deep and analyze everything according to his perspective?
∙ The audience
While planning the content you must have a clear idea about the audience, the writer must make a map on how the content would affect the reader and to what readers.
∙ The catches
You are supposed to make the content as visible as possible, you must add some catchy lines, or you can simply add some visuals in your content. This is how people would not feel bored.
How to write an SEO article
- Searching words and phrases
Once you have decided what topic are you writing on, you must try to find out the phrases and sentences people would search for in that context.
- Plan the content
You must know when you would explode the bomb, that is the main thing and when you would only drag the readers.
- Headings are important
If you would write everything in the same font then the readers would get bored.
The last step is to proofread, never publish your work without proofreading, it would take half the time of the writing, but it would be worthy enough to get you to the desired target.