Amazon is a search engine on its own; therefore it is important that you optimize your products to rank higher on its search results. When your products are optimized you can enjoy increased traffic and sales. There are various approaches towards understanding how to optimize Amazon listing and in this article, we are highlighting some of the prominent ones –
Optimizing Amazon Listing Through Keyword
For your product to appear on top of the Amazon search result, your listing must contain the searched terms. If your product is not optimized with the right keyword, then your targeted customers will not be able to see the products. So keyword optimization should be your first step towards Amazon listing optimization. Invest the adequate time you perform comprehensive keyword research in order to ensure that you have included all relevant keywords on your listing. There are plenty of powerful keyword research tools like SellerMotor, KeyworX, Sellics, etc. that can help you find all keywords based on your niche. Once you have identified all the important keywords, you have to place strategically in various elements of your product listing. Following are the places you should include your keywords-
Title – As per the new ranking algorithm, placing keywords on the title is no longer mandatory. This has enabled sellers to focus on crafting a more creative and readable title. However, in order to increase your visibility, you should add the top 5 keywords in the title.
Product Description – You can add your keywords in the product description. However, make sure your description is informative and readable to the visitors.
Backend Keywords – You should add around 249 bytes of generic keywords in the search terms. Make sure you don’t excellent the limit, otherwise Amazon will not index your keywords.
Focus on Content Optimization
Optimized content can help you increase the CTR (click-through rate) and conversion rate of your Amazon listing. This will subsequently help your product rank higher on the Amazon search results. Following are some of the ways through which you can optimize your content on the product listing
Make sure you provide all important information with regards to your product that can prompt a buying decision.
In the product description, highlight the USPs and advantages of your product.
Structure your information in an organized manner to make easier for the customer to grasp the information.
If the sellers are connected with Amazon Brand Registry then they can enjoy additional content options. For example, there is an integrated modular system that allows sellers to add a combination of texts and images to generate an engaging product description.
Check All the Important Categories
Selecting the right product categories can significantly impact your listing optimizations. When shoppers search for a particular product on the Amazon they are taken to a list of product results. However, once buyers click on a specific product from that result page, then from that point everything they choose will be within a specific category.
So if you don’t categorize your product properly, then you are missing out on opportunities to generate visibility. So make sure you choose your product category wisely. You can use Amazon’s Product Classifier Tool to make categorizing your product easier and efficient. All you have to do is follow the below steps
Identify your product’s classifications from the search bar
Download the list of classification (product classifier file)
Open the Product Classifier file to download the recommended Inventory File Templates
In the Inventory File Templates, add product classifications along with refinement fields.
Upload the changes and post this you can begin optimizing your product listing.
Importance of Product Image Optimization
The product images that you upload make the first impression of your product, thereby significantly contributing to your CTR and CR. Following are the criteria you should fulfill while uploading product images on Amazon –
Images size – 1000 pixels or larger
Image frame – Fill minimum 85% of the frame
Background Image – White
File Format – PNG, GIF, JPEG or TIFF
Image Type – Professionally photographed images or cover art
Image Color Mode – CMYK or RGB
Amazon allows you to put seven to nine images per page, so make sure that you add as many high-quality images as possible. In fact, 62% of top listings on Amazon have at least 5 to 8 images.
Work on Your Customer Reviews
Reviews are extremely important for the CTR and CR of the product. There is a number of ways through which you can increase your product reviews. Providing excellent customer service is one of the best ways to encourage people to leave positive reviews on your product site. You can also add a small note during the shipment to encourage customers to add a review of the products. Amazon prohibits to solicit review, so you have to develop effective strategies to generate customer reviews. Some of the ways you can do the same is –
The papers you include your order shipment can be used to prompt customers to leave a review. You can add a small note requesting customers to share their experience of using the product by rating and reviewing the product.
Follow-up on Email
Post an order; buyers receive automated emails confirming the purchase, shipment, and delivery of the product. You can include a template in this section that will send the customer email, inviting them to review the product post the delivery of the email.
Along with earning reviews, it is equally important that you respond to them in a timely manner. Monitoring reviews will enable you to gain insights to improve the quality of your product and services. Additionally, timely responding to them allows you to create a reliable image for your brand.
Product listing optimization is imperative to generate the desired visibility for your product. Above are some of the imperative steps that can help you optimize your Amazon listing and subsequently gain greater brand awareness, increased traffic and boosted sales opportunities.