When it comes to your content you should be updating the old content on a regular basis with some new keywords that can bring in more traffic. There is plenty that you would need to think about when it comes to this, including how much of your traffic is coming from the top pages. There is so much that you can do to make sure that you are getting the required traffic without having to post a lot of new content, but instead just update your old ones.
Find the Top Ranked Pages
The first thing that should be done when you are trying to figure out how you can rank some of the old content is to find out what pages are the top 10. You can do this through your dashboard where it shows you which pages are the most visited and would let you know what to concentrate on. Just because you are posting new content on a daily basis doesn’t mean that you shouldn’t be going through and fixing the outdated ones. These pages are the ones where you are going to want to be changing the keywords to fit the subject so they can be found in searches.
Look for Old Loved Pages
If you use the search console from Google you can see data back from 16 months and this will help you to find the pages that people loved. You can do this by comparing the data from the last year with the current year so you can see what pages were popular back then. If you find the content that was loved, then you can easily update the keywords or even share the post again. This is important because if these pages were loved just a few changes to the content or the keywords can make them loved all over again.
You should also make sure that you are checking the console to find the keywords that have been bringing users to your page. Once you have found these out, then you should use one of the tools that will help you to create new keywords using these old ones. These keywords are the ones that you are going to want to insert into the old content in place of the old keywords. This is critical since these keywords are what is being searched for now rather than the older keywords, so insertion is important.
Meta Description and Title Tags
Another area that you might not think about, but that you need to ensure that you are updating with the new keywords is the meta description along with title tags. Often the keywords are used inside these so if you don’t change the keywords here while you are changing them in the content it can be confusing. There are many keywords that you might want to consider adding into these, such as:
- What is
- How to
These words are always going to trigger the viewer into clicking on them, so go ahead and start using them for your descriptions and tags now.
You are also going to want to make sure that once you have updated the content with the new keywords that you are promoting it. This means sharing it on your social media profiles or even publishing it again on your website. There are plenty of places where you can share the content like Facebook, LinkedIn, Twitter, Instagram and much more, so make sure that you are thinking about where to post. The more you post, then the easier it will be for customers to share your posts and give your content more exposure.
Thinking about updating your content can be a difficult choice to make, but you want to make sure that you are considering it. You shouldn’t slack when it comes to posting new content, which can bring more viewers in, but make sure that the old content is also getting a new look. This doesn’t mean that it all needs to be done at one time, but instead it can be done by a team over time, especially if you have a huge collection. This is important since these pages can help bring in more traffic without a lot of changes.
The one thing that you need to understand is that when it comes to SEO services, things are always going to be changing. This means that the keywords that you are using would change over time and if the keywords aren’t updated when this happens, then you aren’t going to get the hits that you need. You can easily do this by finding the new keywords that are associated with the older ones that you are using and inserting them into the content. Make sure that you are also promoting the content after it is updated to bring in more views.