With an increasing number of people using the Internet, many companies are investing a larger amount of money in marketing and focusing on the digital world. There are many digital marketing opportunities for businesses to explore.
Even if you don’t have a large marketing budget, then also digital marketing can be done at any price range and can end up saving money while generating sales. Following are the top digital marketing opportunities that can help you boost your brand’s online visibility.
- Artificial Intelligence (AI)
Customers are the key when it comes to business growth and development. When you provide what your targeted audience are looking for on search engines, you can easily grab their attention towards your business. For this, you have to know the customer’s behaviour and needs. That’s where artificial intelligence (AI) comes into action.
You can analyse consumer’s actions and search queries through AI. It helps you uncover the whole customer journey from the beginning of the search to commencing communication through chatbots. AI can be used for endless areas, including email automation, email personalisation, content creation, basic communication, e-commerce transactions, and product mentions.
2. Influencer Marketing and User Generated Content (UGC)
People are looking for trustworthy businesses providing products and services online. Also, nowadays, customers first look at the content of the product before buying, to make the right decision. Hence, it would be great if you have an effective influencer marketing strategy in place. Here you can go through adaptify.com.au for a clear understanding of using influencers to convey your business goals in front of customers.
According to the resource, 63% of the buyers trust influencers more than direct brand messages, and 58% of the purchasers buy specific product or service as per an influencer’s suggestions. Along with this, user-generated content also plays a significant role to inspire people for purchases. All in all, influencer marketing plus UGC help you drive profits while building trust for your brand.
3. Conversational Marketing
The fastest way to convert buyers through marketing into your dedicated customer is through real-time conversations. It helps you build a strong relationship with customers and create authentic experiences with buyers. This entire process is known as conversational marketing. Ensure you rely on this marketing opportunity to grow your business rapidly.
Through chatbots and 24-hour online service, you can provide satisfactory customer service while solving queries instantly related to your business. As per the survey, 82% of buyers requires immediate responses to their questions, and 64% of people prefer to communicate through online chatbots due to quick replies.
Where customers are happy to solve their queries through chatbots to save their time, you can grab this opportunity to connect with them but only when your marketing is personalised as a whole. It is the best way to set your business apart from others this year. That’s because 63% of the people found generic ads to be irritating.
However, 80% of customers are more likely to engage with businesses that are providing personalised experiences. It means you need to tailor your service or product to accommodate specific customer’s needs. Here you can send emails to people offering discounts and exciting service benefits.
5. Visual Search
Artificial intelligence opens the doors for people who want to search their queries through visuals. It allows visual searches of images taken with a camera. You must have observed on Google search engine, providing an option to upload a photo and find the same or similar item for buying online. Many customers search with images more than just text.
Providing the feature of visual search on your website, you can extend your reach towards younger customers. They can easily get converted into your potential clients, and this increases the chances of making a sale. Overall, you can say that visual search is a new opportunity in digital marketing.
Companies with a less effective voice can get lost in the sea of similar products or services. Avoiding the use of digital marketing opportunities mentioned above makes it difficult for you to engage potential customers to find your products. Instead, consider these trends and direct your business towards profits and higher revenues.