Do you know how to keep your brand on top of the mind of your customers? One effective way of doing that is through carrying out brand awareness campaigns.On the internet, a simple SEO or PPC campaign launched by the experts at Cheshire SEO would settle things. Lately, social media has provided a more than a suitable platform for that. More specifically, you could achieve unimaginable results on Facebook. In this article, we look at a few tips worth following to build an efficient campaign for your career.
Before you even contemplate using Facebook to build brand awareness, you should first sit down and set goals. Your goals should be measurable and specific. Here, there is no room for ambiguity. To do this, you would need to be familiar with the appropriate key performance indicators (KPIs). More critically, you ought to settle on a specific KPI. That way, you would be able to evaluate your performance vis-à-vis the goals. Some KPIs worth considering include:
- Number of Clicks on Content
- Video Views
- Impressions or Reach
Understanding Your Audience
Secondly, you need a good understanding of the audience you wish to reach out to with a message regarding your brand. What is your ideal target audience? Would you rather a generic appeal or be more focused on a specific niche? Questions regarding your ideal market abound. It’s upon you to determine how you wish to reach out to them. That way, you would have a much easier time formulating the most relevant ad or message for them. Learn more about it at Promo.com.
Applying Storytelling Tactics
What is more, a storytelling approach always gets you the desired results. For this reason, you should apply it on almost all Facebook Ads undertaken to build or increase brand awareness. Clients love stories. However, make sure that the story you choose to use here is intriguing and relevant to your brand. Otherwise, you would not be able to hit it off with your clients. Beyond that, your efforts would have gone up in smoke!
Storytelling is great because:
- It helps to create emotional connections
- It helps you to make your message more memorable
Monitoring Your Campaigns
Lastly, you have to learn how to stay on top of all your Facebook brand awareness campaigns. That way, you would know when adjustments are required. Otherwise, you would never know if the campaigns are as productive as you envisaged. Facebook Ads are quite volatile, especially for newcomers. Therefore, keep a close eye on each ad campaign. Watch the campaigns regularly too. In all that you do, you should never allow the cost of the campaign to skyrocket!