GivingTuesday by the Numbers: A Global Snapshot of Generosity in 2023

GivingTuesday by the Numbers: A Global Snapshot of Generosity in 2023

During its annual celebration on November 28, 2023, GivingTuesday, the renowned global generosity movement, witnessed a surge in acts of giving, reinforcing the spirit of altruism that has defined this initiative since its inception in 2012. The GivingTuesday Data Commons has compiled and revealed key statistics from this year’s event, shedding light on the extent of global participation and the financial impact on causes and communities.

The international movement traces back to a simple yet powerful idea conceived at 92NY’s Belfer Center for Innovation & Social Impact in New York City by three then-influential people at 92NY: . Asha Curran, the then-Director of the Belfer Center (and current CEO of GivingTuesday), Henry Timms, the then-CEO of 92NY (and current president and CEO of Lincoln Center for the Performing Arts)  and Laurence Belfer, a member of the Board of 92NY and the benefactor of the Belfer Center.

The team envisioned a day dedicated to inspiring people to engage in acts of kindness and giving. They recognized the need to counterbalance the consumer-driven days of Black Friday and Cyber Monday, emphasizing the spirit of philanthropy and communal support. It has since become the biggest day of philanthropic giving in the world. 

A Breakdown by the Numbers

The bottom line is that GivingTuesday works. Take a look at the stats from this year:

— $13 billion-plus: The total given since the movement’s launch. 

— $3.1 billion: The amount of generosity of individuals and organizations in the United States on Nov. 28, 2023. That’s a 0.6% increase from 2022.

— 34 million: The number of adults in the United States who participated in GivingTuesday activities.

— 365: The number of days a year GivingTuesday supports its mission to create a sustained ecosystem of giving that transcends geographical and cultural boundaries. It’s not confined to a single day; it serves as a catalyst for year-round community engagement.

— 100: The approximate number of countries where entrepreneurial leaders have launched national movements. This year’s celebration saw the addition of Malawi, Georgia, Seychelles, and Indonesia to the list of official GivingTuesday country movements. On a grassroots level, people and organizations are involved in every country worldwide.

“We are so inspired to see a show of generosity of this magnitude every year,” stated Curran. 

Curran emphasized that GivingTuesday’s mission extends beyond raising dollars, aiming to inspire generosity among as many people as possible, thereby fostering civic participation, community cohesion, and overall well-being.

GivingTuesday Initiatives Across the Globe

The global impact of GivingTuesday is evident in diverse initiatives and exemplified through stories worldwide. In the Philippines, a group of women in a giving circle that prepares monthly meals year-round for homeless families filled 100 snack bags for homeless children. That group has been part of the initiative since 2020. 

Togo marked its first GivingTuesday by bringing the community together for a day of sports, wellness, and environmental initiatives, underscoring the various ways people can work together to build a better world.

In Sierra Leone, the #GivingTuesdaySpark, a movement of youth changemakers who are igniting positive change, created a generosity wall to inspire students to give and be kind. 

Those involved in the movement in Liberia transformed a school bus into the Radical Generosity Bus, a symbol of hope and change. In Colima, a small state in western Mexico on the central Pacific coast, community leaders collected funds and supplies for underprivileged schools, urging everyone to “be a leader of radical generosity.”

Partnerships and Support: Bill and Melinda Gates Foundation, Belfer Family, More

These are a few of the supporters that play a pivotal role in sustaining the movement and driving its mission forward: the Bill & Melinda Gates Foundation; Jessie Ball duPont Fund; MacKenzie Scott; Carolyn and Laurence Belfer; Ford Motor Company; National Philanthropic Trust; and PayPal.

GivingTuesday 2023 stands as a testament to the enduring spirit of generosity that unites people across borders. 

Said Curran, “Every year, the creativity, commitment, time, and spirit put toward GivingTuesday by our leaders, community members, and many millions of generous people across every country is a reminder of what’s possible when we work together for the greater good.”