In this article, we are going to summarize important features of TikTok and the ways you can develop your business on it.
ByteDance is a technology company based in Beijing founded in 2012 by Zhang Yiming running several applications including TikTok. All its applications have more than 1.5 billion monthly active users and 700 million daily active users around the globe.
TikTok is a video-sharing social media launched in 2017 and usually is used to create short lip-sync comedy and talent videos. Within such a short period, TikTok has emerged as one of the most downloaded apps by smartphone owners with more than 500 million active users worldwide: 300+ million in China, 26 million in the USA, etc.
How does it work?
Surprisingly, TikTok is just for fun and visually appealing posts, so you can find masses of funny videos on its trending page. Therefore, it is usually used by youngsters and around 50 percent of its users are aged between 15 and 25. So, you need to find a way to connect with them if you want to find success on the platform.
Create content easily
Content creation is the most crucial part of every social marketing strategy, and TikTok is not an exception.
Of course, every social media platform has its own characteristics in terms of audience and type of content. As we said earlier, TikTok is all about funny content and you need to know how to influence young people if you want to be a successful marketer on this new platform.
Surprisingly, creating personalized content is the most effective way to promote your business on TikTok. In addition, it is also the easiest and cheapest way that can save you time and money. Because it is not necessary to create high-quality videos to broadcast your message, just start filming and post it.
Leverage the power of hashtags
The Hashtag (#) was first defined on Twitter on August 23, 2007, by Chris Messina, and now it is used on all social networks to apply arbitrary tagging which makes it possible for other users to easily find messages with the same context.
Using hashtags is a great way to promote your business on TikTok, especially by launching a hashtag challenge and asking users to create content and add your branded hashtag to it.
For example, if you have a restaurant, you can encourage users to eat at your place and send the film with the hashtag #InYourRestaurantName on TikTok. You can then give a prize to the best video. A hashtag challenge can increase your engagement rate in addition to promote your business.
Try your influencer marketing on TikTok
More than 80 percent of marketers believe that influencer marketing is the most efficient means of building brand awareness. It is reported that every single dollar spent on influencers has brought around 6.5 dollars to investors.
Some social media platforms, especially Instagram, are actually a black market full of influencers. Based on Social Tradia, many influencers’ accounts on Instagram are fake and you cannot trust them.
Influencers on TikTok might not be as famous as on Instagram, but they are certainly more genuine, at least for now. Bear in mind that TikTok users are young and they are usually against anything traditional. So, working with TikTok influencers can be really different from influencers on other platforms.
TikTok as a new giant among social networks was introduced. Although it is a fun-based platform usually for young generations, you can take advantage of it to promote your business. Paying attention to some simple aspects of TikTok like special target audience, funny personal content, young-genuine influencers, and creative hashtags can boost your marketing content significantly.