Saturday, December 3 , 2022

How To Develop A Marketing Strategy Around Your Industry Event

event organiser companies

Wondering how to create marketing strategies for your industry events? Hire reputable event organizer companies and follow these tips!

Event marketing is a task that requires plenty of time, expertise, research, and effort, especially if the event is on a large scale. If you’re planning on marketing your corporate event, consult with event organizer companies to discuss your marketing vision and come up with a strategy that will work for your brand and event. 

You can research various event planning services and find reliable ones to help you execute your event’s marketing and other goals and objectives. Moreover, if you work with a creative events agency, you can rest assured that they will have the experience to help you market your event to the right audience and build a successful marketing strategy. You can also use many tried and tested tips to reach your target audience for the event in all the right places.

So, let’s explore some tips to build a marketing strategy for your industry event! 

Tips for Building a Successful Marketing Strategy for Your Corporate Event

Here are seven tips for building a marketing strategy for your industry event:

Determine Your Event Goals 

Your event marketing strategy should start by determining your goals and objectives for the event, i.e., why are you arranging this event. Potential goals can be a product launch, rebranding, building a loyal customer base, teaching consumers how to use a service or product, creating new sources of revenue, etc. 

Once you have identified your reason for hosting the event, determine a few objectives you want to achieve. These can include driving more attendees than the last event, boosting your website traffic, improving specific product sales, etc. It will help you determine how you can market your event to achieve those goals. You can also find event organizer companies that will help you achieve these goals by devising the perfect marketing strategy for your event. 

Define Your Event Marketing Budget

Budgets are one of the first things you should determine when planning and marketing an event. Even though social media marketing and word of mouth enable businesses to stretch their budget, these marketing components are not exactly free. 

Your marketing budget will be determined by the scale of your event and your business’s finances. Start by determining how much you spent on your last event, as it will give you a good starting point. List all the must-haves and luxuries for your marketing, such as website development, email marketing, paid ads, etc. When making this list, evaluate the needs of your audience and ensure that your efforts will resonate with them. You can look up event planning services to help you budget your event marketing expenses.

Create a Dynamic Event Website

Your event website is where potential event attendees will convert into event participants. It needs to reflect how incredible your event will be. You need to invest considerable time and effort into planning, designing, and developing the website to ensure a seamless user experience and layout. 

When developing the website, make sure your event is front and center. Use colors and fonts that you will use at the event to unify your brand image and keep it in the mind of the attendees. Moreover, make sure to advertise your event on the website slowly and keep posting about new speakers, brands, sessions, etc., to keep the interest alive. 

Plan for Online Advertising

You will need to devise a comprehensive plan for online advertising as well. It will include search engine marketing on platforms such as Google’s AdWords. You can pay these platforms to have your event ad placed at the top of search engine result pages, mobile apps, websites, and YouTube. 

You can also invest your time and money in social media ads, sponsored content, paid posts, influencer marketing, and more. Moreover, your efforts can include retargeting, i.e., showing your ads to people who have already visited your event website. Retargeting is done on websites and social media and can successfully remind people to sign up for your event. 

Social Media Marketing

Today, we have an abundance of social media networks and platforms that are effective for event marketing. You can consult with a creative events agency and decide which social media will work best for your event marketing goals. You can reach a vast audience pool across multiple social media platforms with the right approach. For instance, you can use Facebook to engage with followers, create an event page, provide event updates, and target certain demographics with paid promotions. 

Additionally, you can use Twitter to create event hashtags and build excitement before and during the event. Instagram is perfect for sharing behind-the-scenes images, live stories, and other carousel images to engage with your audience. LinkedIn is ideal for B2B marketing efforts and industry networking. Lastly, you can use TikTok and Snapchat to appeal to your younger audience by posting stories and reels. 

Blog about the Event

Add a blog to your website so that you can keep talking about the event. Dish out relevant speaker profiles and attractive event session previews on the platform. You can also use the blog to provide logistical information and live blogs from the event itself. When used correctly, blogging can help you give your event and brand the voice they need to stand out. 

Make sure to blog at every stage for effective event marketing. Write short posts before the event to share general information, such as event themes, BTS, and more. Create live blogs during the event through sessions-related posts, the show floor, etc. Finally, wrap up the event with engaging summary blog posts that share memorable moments, crowd-favorite speakers, and photos from the event. 

Use Email Marketing

If you wish to connect with your existing network, you should use email marketing for the event. A personalized email will help you keep your community updated and provide them with a unique value proposition. Your campaign can include initial personalized emails and follow-up emails to remind people who have not yet registered for the event. 

Each email should have a unique CTA and message. You can use reliable email marketing automation tools to save time. But make sure to create short and engaging subject lines, clear CTAs, unsubscribe links, and more. Don’t email your list too often lest they get tired of receiving too many emails. Your ultimate goal should be to create enticing emails that compel the receiver to want to register for your event. 

The Bottom Line

Building an event marketing strategy is a challenging task that will require time, effort, and meticulous research, planning, and execution. However, with the tips mentioned above and the help of an experienced event management company, you can plan the marketing strategy for your corporate event to ensure its success. 

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