As a business owner, you have one goal: to get your product into the hands of your end consumer safely and promptly. However, with certain products such as organic food and supplements, shelf-life can be a burden that hampers the achievement of this seemingly simple goal. Fortunately, flexible packaging printing is here to help your products stay stable on store shelves longer so you can get more into the hands of waiting customers while creating a strong, easy-to-remember brand identity that gets your products noticed.
Keeping Food Fresh
The main job of organic food packaging is to keep the food inside fresh, so it doesn’t go stale or moldy before it can be used. This is especially true for many organic foods, which typically don’t use the preservatives and chemicals used to keep processed foods fresh on the shelf for extended periods of time. Fortunately, flexible packaging features materials that minimize both the flow of oxygen and transfer of moisture, so your product stays both secure and fresh while waiting to be picked up by a customer. This protection increases the food’s overall shelf life and ensures your product reaches customers in pristine condition.
How it Works
Studies show that flexible food packaging keeps contents fresher for longer and reduces food waste significantly, but why is this the case? What is it about this type of packaging that keeps contents fresher for longer? In fact, there are a number of factors that contribute to this packaging method’s effectiveness:
- The control of gasses in and out of packaging via flexible films
- Control over permeability of the packaging
- Air-tight seals
- Opaque materials protect contents from light
Each of these features serve to keep the air inside of pouches at optimal levels and with the right balance of gases needed to prevent food from going off while still stored inside. The technology allows you to keep your food products in a controlled environment even after it leaves your hands, which is crucial for extending the shelf life of products without using chemical means of preservation.
Products That Benefit From Flexible Packaging
In a recent study, researchers found that using various types of flexible packaging ranging from MAP (modified atmosphere packaging) to passive packaging has a direct impact on the shelf life of a huge range of products. The food items tested throughout this experiment included:
- Meats (red meat, fish, poultry)
Each item was organic in nature and in each test, researchers found that flexible packaging extended the life of the product by at least 50 percent. A pear, for example, that normally had a room-temperature shelf life of 10 days, was found to be perfectly fresh after 15 days stored in flexible packaging. While you may not be selling fresh fruits or meats, this packaging method has been proven to keep a wide range of foods fresh and stable, which is a huge boon for business owners dealing in organic foods.
Learn more about digital pouch printing and how it can both increase the shelf life of your food products and give a big boost to your business at the same time. The last thing you want is for your product to go bad on the shelf, but fortunately, with the right packaging that’s something you never need to worry about.