Because who is perfect?

We often like to see the beauty of models and it has been the same size and shape universally. What if we start to look at the beauty of the other sections of people, as we all are beautiful in our own way. Fashion industry as we’ve seen promotes alongside advertising only a distinct figure of man and women. But we all know only a very few truly possess what they promote. Does it mean that others can’t look perfect the way they are?

Disabled mannequins were elicited astonished looks from passers-by on Zurich’s Bahnhofstrasse on 02nd December. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modeling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organization for the disabled. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.

The figures are life-sized, three-dimensional representations of Miss Handicap 2010, Jasmin Rechsteiner, radio presenter and film critic Alex Oberholzer, track and field athlete Urs Kolly, blogger Nadja Schmid and actor Erwin Aljukic.

“We often go chasing after ideals instead of accepting life in all its diversity. Pro Infirmis strives especially for the acceptance of disability and the inclusion of people with disabilities,” says Mark Zumbühl, a member of the Pro Infirmis Executive Board, in describing the campaign.