CRM software (Customer Relationship Management) enables the business process to efficiently function. It facilitates quick and straightforward processing of the entire sales or any department under consideration, such as marketing and customer relationship management or data management.
On the other hand, LinkedIn is one of the largest professional networking sites that connect across all significant firms and organizations and, it has been used all this time as a free CRM software. In earlier times, reaching out to the organization was extremely hard.
You would not know where to begin with, and even if you did see, it is not easy to find means to communicate that easily. Similarly, for the organization to find people for specific positions and to find the actual people to have sure demanded communication with, all of it proved to be extremely difficult.
Employee recruitment was robust since finding the right place to advertise was a little tricky, and means of communication were restricted, and spreading the correct information was also hard. So, people and organizations were very much in need of a common platform to work these things out. There were the CRM systems that proved to be a great tool to satisfy these quests, but it had certain drawbacks.
The organizations had a great way to communicate with the customers, but to gather beyond them proved to be difficult with the implemented CRM software. Beyond the existing customers, the organizations had a growing need for expansion and advertising to enlarge their customer panel. For that, they had to find places where new customers could find them.
There were also cases where employee recruitments were done through agencies that demanded a sum of money and the recruitment being done without the direct involvement of the concerned organization. For the customers to communicate with the organization, they had to find means where their messages reach the organization instead of getting dumped into the auto mailbox.
When LinkedIn got into the market, it was gladly accepted because, first, there are not many sites to establish professional communications and relationships. Considering that, a large number of the user base was quickly determined to make use of a platform that made it quite simple for them to satisfy all the above-mentioned demands.
With LinkedIn, people found it extremely easy to communicate. The organizations found the right side of employees, found the right set of customers, and the people found the right links to communicate with the organizations. With direct messages and profile updates, it was straightforward to connect with the right kind of people to grow your network and to establish the business and their demands, in case of an organization.
The recruitment process became straightforward. This is because the organizations had the confidence that they could undoubtedly reach their target audience because it was pretty evident with the number of user accounts and connections that were being made on LinkedIn.
They just had to post the jobs that held openings with the details of the job and also the requirements and demands of the company and even came with an option where the employee can easily apply. Through this, the organization can talk to or look into the profile of the employee and make the right decision. So rightfully, LinkedIn has been used all this time as a free CRM software.
A CRM software in today’s professional world rightfully stands to be one of the essential sources of connection, communication as well as a reliable support system to both the customer or the client and the employer or organization on the seller side. Without any proper planning or establishment, the organization these days have started using LinkedIn as one such CRM system. This has proved to be successful in so many ways, and the rate of customers and organization satisfaction as far as LinkedIn is concerned has been steady and constant with time.
But there are certain situations, and disadvantages that might make the organization and the users do not rely on LinkedIn for a CRM software for much longer. One primary reason is that it was not authorized progress; instead, this was something that came into practice with time.
That is, LinkedIn was not established as a CRM system, to begin with. It just found its way to be useful as one powerful free CRM software, and recently, with the implemented updates, there have been demands for certain aspects of usages in the website where the users have to pay a certain amount to exercise several decided features.
That is, consider a feature where a user gets to set reminders to work on specific tasks if, with the update, the LinkedIn site makes it mandatory for the user to pay a certain fee to access this feature. The user loses the ability to exercise that feature unless that money is spent.
In this case, LinkedIn loses its position from the free CRM software category. With this change implemented, there might or will be situations in the future where there will be a lot more restricted features that might demand payment and be disabled until payment and so it is safe to look for a free cloud CRM software someplace else other than LinkedIn.