It is seen that in almost every aspect of life, there is a lot of change. This change is even more profound in those fields where technology reigns supreme. One such field is social media. With the development of information and technology, this field has seen a lot of changes that seem to be imminent.
It is the proper use of technology as well as the features of the Instagram platform that will determine the amount of traffic to your fashion website. This traffic is crucial for the success of any site of any business and a fashion site is no exception.
In the majority of cases, the amount of traffic to a site gets depends on:
• The direct proportion to the sales
• The extent of the audience the fashion brand is able to reach out to and
• The number of Instagram followers that are going through the conversion funnel.
Expert web designers agree on the fact that diversifying the number of sources of traffic play a crucial role. There is ideally no conflict in this matter but the real question is: how exactly you can do this?
Ideally, the most effective way to do this is to look at the several different ways in which you can expand this number of sources that direct the traffic to your fashion site. This will enable you to ensure that you do not have to rely on a single source and lose the audience in case anything goes wrong.
About The Reliance Factor
In most of the cases, it is seen that most of the sites, fashion or any other, rely too much on Google. Therefore, before you dive into all the other different sources that you can use to gain more web traffic, it is important that you first figure out whether or not you are too reliant on Google in terms of your online presence.
Yes, it is true that experts say it is important to make sure that at some point of time you should make all the efforts to make sure that your site shows up high in the search engine result pages or SERPs, especially of Google is the major search engine, you should respond by investing our energy considerably and responsibly.
Google is the most commonly used search engine and can direct rivulets of traffic to a website of a business, being too reliant on it can be risky. This is how.
•A single update made in the Google algorithm or any changes made in the way Google ranks a website can have a devastating effect on the website.
•Heavy usage of keyword affects ranking as well because Google has shifted from the practice of excessive keyword usage as a factor for ranking.
As it is seen to happen in too many websites now and previously, it is important to make sure that your site is not affected adversely. For this reason, you should know and use the 15 updates Google has forked out in 2013 as an imminent change. Otherwise, your site too will experience the negative effects on the traffic just like many other online businesses.
Ideally, it is a very common and real scenario to lose all or most traffic from Google which is why you should not rely fully and heavily on Google but have multiple traffic sources for your fashion website.
Though getting more organic traffic to the site is the primary objective of any business, it is also required to focus on paid advertising which is also one of the most obvious ways to get more traffic to the web. It is therefore sometimes experts say that you will need to buy real Instagram likes at times.
This is even more necessary if you have not keen on investing in other websites that will direct more traffic to your site. If you follow a well-planned paid advertising strategy, it will do wonders to your fashion site by increasing your online presence manifold.
Therefore, make sure that you implement it as a permanent part of your online marketing plan.
One of the best possible ways to get more traffic to your fashion website is email marketing. This is a quicker and cheaper way to gain more traffic. ideally, any online business and not only fashion, that does not put in the effort to build their email database tend to lose a lot of prospects and possible customers.
•To create an email marketing strategy, you should:
•Include a link to your site in the signature of the email
•Create a well-planned email marketing campaign and even offer free perks and rewards to users who sign up for your email list.
This will ensure that you have a large number of email addresses on your list. This will draw more and more people to your website. This, in turn, will increase the chances of conversion. However, make sure that the freebie that you offer to the people has some value and use.
Social Media Marketing
Social media is undoubtedly the most effective and tested way for fashion brands to direct traffic to the site. There are different social media platforms that are full of users and the numbers simply seem to increase continually at an unprecedented rate. Irrespective of the fact that a network is lesser or well known, social media platforms can drive traffic to your site significantly.
The best way to reap the maximum benefits from the social media channels is to establish your presence across different platforms such as Facebook, Twitter, and Instagram. This will help you to keep touch with a large section of the social media audiences thereby increasing your chances of gaining more traffic to your fashion site.\
Just make sure that you post different, unique and quality content on these networks. Keep it fresh, update it from time to time and be more interactive with your consumers on these networks because the social media audience demands a more personalized service and direct communication.
I am a professional Content Writer at Fabglass – a custom E-commerce company based in USA corporate sector. My skills also include user experience & conversion optimization. Love to write about travel, home decor, Auto, health, Education etc.