Social Media has now become identical with Digital marketing. It has become an indispensable part of human life. Be it a small-sized business or a successful business everyone needs a social media presence to engage with its customers in a better way. Building the right kind of social media strategy is very necessary, however, it requires money and time.
Staying updated with the right trends for social media marketing will help businesses to stay ahead and to connect with more people. Here are 7 social media marketing trends that will help small businesses to stay ahead in the crowd.
- Know your customer
Businesses need to know their target audience. Businesses need to have a dynamic social media strategy to serve different audiences. Understanding your audience is a major part that every business has to do. According to the type of demographics, your audience falls in the content is decided.
You have to build a social media community to engage with your audience. The main motive to have an online presence is to expand your reach and drive more conversions.
- Influencer Marketing
Influencer marketing will continue to grow in 2020. Influencer marketing is collaborating with different influencers to increase brand visibility. More often businesses want to appoint celebrities as their influencers to create a stronger impact on the mind of people. People have trust and faith in their influencers and the products they endorse.
Businesses can work with influencers to create engaging content and for the promotion of their product/service.
- Social Media cuts marketing expenses for small businesses
Earlier facebook allowed companies to target their audience for free. This move of the company brought many marketers to the platform. Many companies started using this platform to reach prospective customers. Later Facebook started to charge for marketing activities. Small businesses are always benefited by using mobile apps. Businesses who even spend an average of 5 hours daily on social media know that social media cuts marketing expenses for small businesses.
- Ephemeral content
Ephemeral content is short-lived content such as Facebook or Instagram stories that disappear within a set time frame. The content is not shared in the feed of the audience so that they can share whenever they don’t have enough content without spamming users.
Other than Facebook and Instagram, snap chat is also an effective platform for ephemeral content.
- Contest Alert
Small businesses can run some type of contests to increase their engagement through their social media marketing. Giveaways and contest alerts are ways to generate better engagement. People tend to engage in those contests who offer giveaways for that contest.
- Shopping on Social media
This year onwards shopping on social media has rapidly grown. You can fulfill all your shopping needs on social media sites itself you no longer have to leave social media to purchase a particular product. Because of this trend, businesses have seen a rise in their sales percentage.
- Video content will dominate
It has been seen that video content is one of the most engaging content and will dominate social media. If small size businesses are not including videos in their social media strategy they probably should start using them. Both short and long form of videos are popular and are the future of social media.
These are some of the trends that will continue to dominate social media in 2020. The businesses should know their target audience and should accordingly prepare their social media marketing strategy in order to increase traffic. Video content and Influencer marketing will continue to be a major trend in terms of social media marketing. Businesses should try using paid ads option to understand the preference of the customer in a better way.
Author bio – Andrea Laura is a very creative writer and active contributor who love to share informative news or updates on various topics and brings great information to her readers. Being writing as her hobby, Andrea has come out with many interesting topics and information that attracts readers to unravel her write-up. Her content is featured on many mainstream sites & blogs.