There’s a lot of company enthusiasm now around and for the WhatsApp Messaging app. WhatsApp quickly became the go-to messaging app for more than 1.6 billion users worldwide. The way to talk, build community chat, post images, and videos, submit and receive papers, and participate in confidential and private discussions at any time of the day became easy and convenient thanks to this app. Now, businesses all over the world are clamoring to use the WhatsApp Business API.
Consumers are increasingly interested in interacting with companies as they connect with their family and friends in today’s Omnichannel world of texts, chat, posts, and tweets. Messaging apps–such as WhatsApp, LINE, and Facebook messengers–are the most common means of communication today. Indeed, WhatsApp is the world’s largest communications system in over 180 nations, transmitting more than 60 billion messages a day.
This is why the promise of the WhatsApp business app is exciting for innovative companies worldwide. The WhatsApp Business API helps developers to create new experiences that bring even more customers to more areas of the world and make consumer commitments even more successful.
WhatsApp allows businesses to share contact logs, arrival updates, reminders for deliveries, videos for product presentation, codes for authentication, boarding passes and 2-way customer surveys and help notes. All of this is with this is in reach instantly, more personally and globally. And the end-to-end security means that WhatsApp has our messages secure without any chance of confidential information leaking. When done appropriately, when used correctly, WhatsApp messaging will carry your company interactions to a whole new level: confidential B2C messages conducted in real-time on the world’s favorite chat platform.
What is the Deal with WhatsApp Business and why is everyone going bonkers over it?
Simply placed, the WhatsApp Business API allows businesses to deliver their clients directly to the WhatsApp messaging network conveniently and efficiently. One advantage of WhatsApp over SMS is being specifically connected to one phone number and does not include a list of digits but instead offers a personalized company profile. This helps customers to recognize who they communicate with or accept updates from instantly. WhatsApp also provides reliable delivery information which provides companies with information on the delivery of the messages and, ultimately, when the customer reads them.
There is also an increasing trend for using business messages for’ conversational company ‘ purposes: enabling sales and sponsored teams to react with rich context messages to product or customer care questions which ultimately encourage a new purchase or satisfy a present customer.
Since WhatsApp comes pre-installed worldwide on many devices, the usage of users has steadily risen and is continually growing. This indicates that potentially your consumers already using the device. Everything you have to do is set up a WhatsApp business profile and align it with your business number. Your business identity will be quickly integrated into all the advertising services to entice more clients to make direct contact with you, as you have just one phone number to link to.
WhatsApp Business App vs WhatsApp Business API
It is important to recognize that there are two distinct approaches to handle WhatsApp at present until they think about combining it for WhatsApp for Business, and one you can determine is mainly focused on the scale of the business (in terms of the number of consumer interactions).
- The WhatsApp Business App is built to serve small enterprises and is the ideal option for fast and effective answers to messages.
- The WhatsApp API is allowing large businesses to use. We have the ability to manage WhatsApp message via the API (Application Program Interface) for their established consumer interaction programs (the application must also be approved). You may then notify your clients through WhatsApp messages and use apps such as alerts, confirmations of transfer, call notifications or event tickets.
Do I really need another messaging app?
The most popular methods that corporations use to reach their clients are e-mail and SMS. They are in their own right effective channels. But evolving in an Omni channel environment is much more beneficial. Messaging applications like WhatsApp have abilities that enable you to have a greater effect on consumer loyalty, extend your scope, increase distribution capability, control service costs, boost sales, strengthen protection and achieve other essential business KPIs.
Certain networks such as SMS, MMS, RCS, LINE, Facebook Messenger, focus more on chat and call, are also crucial to every contact in the approach of the business they contact, and the customers are likely to become regulars.
Employing WhatsApp Business as part of your messaging strategy can be a game-changer—a necessary tool to help you remain competitive.
Getting Started with the WhatsApp Business API
You may need to seek early adopter access before you can build a WhatsApp API business account. You should fill out the form with the expectation that WhatsApp would respond. Do not count on it if you aren’t a large business because the requirement of sending 500,000 or more messages a month is compulsory for attaining a WhatsApp API business account.
You may need to build an account after you get your link to the WhatsApp API. It can be achieved by using the Facebook Business Manager app. Once you’re there, open the Accounts, go to WhatsApp Accounts and then Connect. If all is done properly, you are now proud of a WhatsApp business API account, so chat away!