3 Critical Ways That Startups Can Enhance the Efficacy of Their Brand From the Beginning


No startup should be entered into lightly. There is a great deal of work that goes into defining the products and services that you plan on offering to your target audience. There is also a lot of money and energy that you have put into the development of this business, so you want to get it right from the beginning. Attracting seed money to get the business started is wonderful, but that will never materialize if you cannot properly define your brand for potential investors. This is why you will want to heed the advice given recently by Luke Lazarus. There are some ways that a startup can really enhance the efficacy of their brand right from the start. Here are three ways that you can do just that.

Focus On Your Business Plan

It might sound cliche, but your business plan is critical. This is really where you want to focus on your brand and clearly explain why it will be valuable to your target consumer. You need to begin with your vision. Talk about why you are passionate about the product that you have developed and do not be afraid to discuss the limitations and problems that you have encountered along the way. No brand is perfect. Highlight those deficiencies so that you have an indication of what you need to work on in the future. Luke Lazarus also teaches that you need to use your business plan to tell the story behind your brand. When you do that, the enthusiasm will begin to build. A business plan also provides you with a roadmap to get you where you are going.

Develop Investor Presentations That Really Shine

If you are like most startups, you need money to get going. You will want to really focus on your investor presentation. It is important to be real and personable with potential investors. They want to hear your story. If you are asking for their money, they want to be amazed by the brand that you are selling and how it will impact the lives of the consumer. That is how you will get an investor to buy into your vision, so work on it and get it right.

Gain Insights Into Your Potential Market

Luke Lazarus also reminds us that startups need to know the market that they are entering into. Prior to launching any product, you need to identify any segmented markets and learn how the consumer can be swayed to buy into your brand. Remember that some competitors may have been in the market for years already. You need to convince your audience that your brand is superior. Find out how to do that by examining key market insights. Learn what the consumer likes and does not like about other brands. Use that knowledge to enhance your own business before you even enter the market. You will also want to use eCommerce to your advantage. Expand beyond your geographical boundaries and focus on attracting a new type of consumer that your competitors may not have yet tapped into.

These three pieces of advice should be taken to heart by any startup with plans to enter the modern business world anytime soon. This is a competitive and global marketplace that we are in today, no matter what the industry might be. It takes a great deal of planning in order to be successful, and brand development is at the center of it all. That is what Luke is known for around the world. Many clients have successfully implemented his marketing advice through the years, so you should strongly consider it as well.

Check out more about Luke Lazarus: http://lukelazarus.com/