Digital marketing is incomplete without video marketing. According to a 2018 market report, around 50% of consumers felt their favorite brand should produce more video. You would be surprised to know that around 300 hours of video content is uploaded to YouTube every minute, making video marketing a crowded market.
To properly make use of your SEO efforts and increase your brand visibility, you need to find a specialized video marketing agency. Here are some tips.
Know Your SEO Goals
Before you start looking for a specialized video marketing agency, you need to be clear about what you want to achieve through video marketing. According to industry experts like Video Outcomes Video Marketing Agency, several types of videos can be used for marketing purposes and deployed in different ways. So make sure you take an approach that helps you achieve what you want.
Suppose you are looking to integrate video marketing with your digital marketing strategy. In that case, you need to look for a video marketing agency that provides both services – video marketing and video production.
Look at Their Work.
To get a list of potential video marketing agencies, you need to dig deeper. Here are some things you should look for. Ask them to show some of their work and sit down for analysis.
- How Is the Production Quality?
You would want high-quality videos for your SEO campaign and not some sloppy videos. When you look at the videos, you will get an idea of the video production quality. The audience will enjoy good quality videos. Here are some quality aspects you need to look for
- Is the audio in sync with video frames?
- Does the video have a clean background and plenty of light to highlight the subject?
- Is the footage shaky?
- Does it have crisp, clear audio?
- Is the video editing done correctly?
These are some of the pointers that will help you determine the video production quality of the agency.
- Does the Video Meet Its Objective?
According to experts at Video Outcomes Video Marketing Agency, just having a good video is not enough. Every marketing video has some objective. By just looking at the video, you should be able to guess its objective. If the objective is not coming out clear enough, the video is not compelling.
- Does the Agency Look Creative?
When you look at the videos, you would tell whether it is a unique idea or something you have seen before. You need to look for a creative video marketing company that can think out of the box to create something unique. Remember, there is no point in repeating what your competitors have already done.
Set up a Meeting
After you have looked closely at their work, it’s time to get some more information about them. You can ask the questions given below.
- Do They Believe in a One-Size-Fits-All Approach?
Every business and its target audience are unique. The video marketing agency should spend some time and effort to know your target audience better before devising a video strategy. If they have a blanket approach towards video marketing, it is a red flag.
- Do They Ask About Your Business?
A right video marketing agency will ask questions about your business before taking the discussion forward. They will try to do what your business does, what you are trying to achieve or reach. If they are not asking any questions, they might not deliver videos that will propel your SEO efforts.
There is an adage- a picture speaks a thousand words. A professionally polished video can be more successful in impressing your audience than a page of text. However, it would help if you were careful about selecting a video marketing agency as a lot depends on how they make and market videos to your target audience.
Bio: Ellen Hollington is a freelance writer who offers ghostwriting, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.