Coming up with a fantastic idea isn’t enough these days for starting a business. The app market has never been this competitive. It is getting tough to stand out and the investment is daunting. Build a mobile app business right from scratch requires time and effort.
Going to the development stage without any bootstrapping can prove out to be a disaster for you. However, if you invest your time into putting the pieces together, you can make the development process easy and would give you an edge n the market.
If you’re looking to start a mobile app development company in 2020, here are the following tips.
- Research your niche
To get successful in building a mobile app business, you need to research your niche deeply. You need to know what your competitors are doing and what sort of clients are they catering to. Use this knowledge to align your app according to market requirements and serve a new, complete solution.
Jot down the following questions
- Who are your competitors?
- How are they getting clients
- What is their strategy?
- What are their strengths and weaknesses
- What are their customers saying about them?
By gauging all these points, you’ll be able to serve better than your customers by avoiding their mistakes and working more towards the strategies that work. There are millions of apps out there. Make sure your app stands out.
- Define your pitch and target audience
Can you portray how your app help resolves your user’s woes? This is probably the trickiest question for app builders and marketers. When you boil down your ideas to purpose, you’ll get a proper direction of moving forward.
You must define what your app’s key functionality is? Why will people use your app? What is the added advantage as compared to a mobile website? Which business goals will it help to achieve? Be honest to yourself while answering these questions so that you don’t end up investing in the redundant app or target the wrong audience.
- Choose between native, hybrid and web app
There are a few technical decisions that you need to make in the early stage of building an app. You need to decide whether you need a native, hybrid, or a web app. A lot of development of your app depends on that. And this is why it is essential to invest time and effort in researching the market.
Native apps are expensive and are easy to find through app stores. On the other hand, web apps are quick and easy to develop but needs a lot of effort to make the app stand out. These two types are poles apart from each other.
You can leverage the best of both worlds by leveraging hybrid apps. They are compatible across all the device’s features and all the major app stores. They’re ideal for most apps that long for a more extensive user base, productivity and qualified leads.
- Mobile applications
Mobile applications have become an integral part of the digital ecosystem, and their online presence is crucial for success in a highly competitive market. Implementing effective SEO (Search Engine Optimization) strategies is paramount in enhancing the visibility and accessibility of these apps on various platforms. SEO for mobile apps primarily involves optimizing their web presence, such as their landing page or website and their listing on app stores. This dual approach ensures that potential users can find the app through search engines and within app stores. Key to this strategy is using relevant and high-ranking keywords in the app’s title, description, and content on its website. These keywords should align with the common search terms the target audience uses. Additionally, the importance of backlinks cannot be understated. High-quality backlinks from reputable sources enhance the app’s credibility and search engine ranking.
Another critical aspect is ensuring that the website is mobile-friendly, with a responsive design that adapts to different screen sizes, ensuring a seamless user experience. This is vital as search engines like Google prioritize mobile-friendly websites in their rankings. App developers and marketers must also focus on local SEO, primarily if the app provides location-based services. Local SEO involves optimizing the app for local search queries and ensuring it appears in local directory listings. Social media integration is another powerful tool. By actively maintaining a presence on various social platforms and linking back to the app’s website or store page, apps can increase their visibility and organic search rankings. Regular content updates, whether through blog posts, news updates, or feature announcements, keep the app’s web presence fresh and more likely to be ranked favorably by search engines.
Moreover, app store optimization (ASO) is a subset of SEO strategies tailored to app stores. This includes optimizing the app’s title and description with keywords, using high-quality screenshots and videos, and actively managing user reviews and ratings, influencing the app’s visibility in in-store searches. Monitoring and analyzing traffic and engagement metrics through tools like Google Analytics can provide insights into user behavior and help refine SEO strategies. In conclusion, a well-rounded SEO strategy for mobile apps encompasses a range of techniques, from keyword optimization and quality content creation to social media engagement and technical website optimization, all aimed at boosting the app’s visibility and user base.
Since you’re looking for a breakthrough in the mobile app business, you need to be on your toes to make your big in it. Go through these tips and prep up yourself to dive into the app development in 2019 with a bang. All the best!
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.