How to start a mobile app business in 2020

Coming up with a fantastic idea isn’t enough these days for starting a business. The app market has never been this competitive. It is getting tough to stand out and the investment is daunting. Build a mobile app business right from scratch requires time and effort. 

Going to the development stage without any bootstrapping can prove out to be a disaster for you. However, if you invest your time into putting the pieces together, you can make the development process easy and would give you an edge n the market. 

If you’re looking to start a mobile app development company in 2020, here are the following tips.  


  • Research your niche


To get successful in building a mobile app business, you need to research your niche deeply. You need to know what your competitors are doing and what sort of clients are they catering to. Use this knowledge to align your app according to market requirements and serve a new, complete solution. 

Jot down the following questions

  • Who are your competitors?
  • How are they getting clients
  • What is their strategy? 
  • What are their strengths and weaknesses
  • What are their customers saying about them? 

By gauging all these points, you’ll be able to serve better than your customers by avoiding their mistakes and working more towards the strategies that work. There are millions of apps out there. Make sure your app stands out. 


  • Define your pitch and target audience


Can you portray how your app help resolves your user’s woes? This is probably the trickiest question for app builders and marketers. When you boil down your ideas to purpose, you’ll get a proper direction of moving forward. 

You must define what your app’s key functionality is? Why will people use your app? What is the added advantage as compared to a mobile website? Which business goals will it help to achieve? Be honest to yourself while answering these questions so that you don’t end up investing in the redundant app or target the wrong audience.


  • Choose between native, hybrid and web app


There are a few technical decisions that you need to make in the early stage of building an app. You need to decide whether you need a native, hybrid, or a web app. A lot of development of your app depends on that. And this is why it is essential to invest time and effort in researching the market. 

Native apps are expensive and are easy to find through app stores. On the other hand, web apps are quick and easy to develop but needs a lot of effort to make the app stand out. These two types are poles apart from each other. 

You can leverage the best of both worlds by leveraging hybrid apps. They are compatible across all the device’s features and all the major app stores. They’re ideal for most apps that long for a more extensive user base, productivity and qualified leads. 

Summing up

Since you’re looking for a breakthrough in the mobile app business, you need to be on your toes to make your big in it. Go through these tips and prep up yourself to dive into the app development in 2019 with a bang. All the best! 

Author Bio

This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.