Monday, October 25 , 2021

What to Know before Starting an SMS Marketing Campaign

SMS marketing is one of the oldest digital marketing tactics. In addition to being cheap, it’s also effective. Its use was decreased when people started abusing this channel, bombarding consumers with dozens of messages every day. People started to hate it, and it became ineffective. However, the time has changed now as its usage has significantly dropped. SMS marketing is now a safe investment, and here is how you can get started. 

You Need a Mass Texting Application

You can’t manually send a text message to so many numbers. It’s certainly not possible to do it on a mobile phone by entering each number one by one and pasting the text to send it. For effective text message marketing, you will need a mass texting application. You will add a file of contact numbers, type a message, send it to everyone with just one click. Furthermore, it will be a lot more efficient to handle replies and manage the record. 

Send Message Only to Filtered Numbers

SMS marketing can’t be used for an international audience. It’s mostly useful only for local marketing. Most of the results you get depend on the data you have used. If numbers are not in use or belong to someone who is out of your service area, you will keep wasting your time and money. Be sure to first filter all numbers using attributes of your audience to save cost per SMS. 

Copy Must be Impressive

People are more likely to open their SMS than email. However, they also more easily get annoyed with a text message. If you want to get a response, your message has to be impressive. Hire a content marketer and use an innovative approach to get on the good side of the recipient. It has to be informative, convincing, and short as no one reads lengthy messages.

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